Nine evidence-led experiences connecting discovery, product choice, trust and thoughtful follow-up. Explore proposed storefronts and a separate email strategy; switch between desktop, mobile and honest current-state reconstructions.
The audited hierarchy adds a Shop Furniture step before Heritage or Rose; the story-led hero has no shopping CTA.
Use Shop · Our Story · Help, with the logo as Home. Open Shop onto four image-led choices and a dedicated bundles collection.
Visitors see styles before clicking, reach collections in fewer steps and discover bundles earlier.
Menu-to-collection · bundle discovery · contribution per visitor
Current hierarchy reconstructed · proposed bundle catalogue needs UK validation
Our own collection grew from years of helping families choose the furniture they live with every day.
Explore existing bundle products in one place. This collection is separate from building an optional set on a single product page.
Existing collection image · complete-set image required
Existing collection image · complete-set image required
Existing collection image · complete-set image requiredThis page helps visitors discover ready-made existing bundles. The Rose PDP builder still helps a shopper optionally add compatible pieces below the single-cot action; the post-add prompt still adds only missing extras.
A 70×140 cot with toddler side included in the verified Honey configuration.
Explore Heritage ↗A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Our own collection grew from years of helping families choose the furniture they live with every day.
Explore existing bundle products in one place. This collection is separate from building an optional set on a single product page.
Existing collection image · complete-set image requiredExisting collection image · complete-set image requiredExisting collection image · complete-set image requiredThis page helps visitors discover ready-made existing bundles. The Rose PDP builder still helps a shopper optionally add compatible pieces below the single-cot action; the post-add prompt still adds only missing extras.
A 70×140 cot with toddler side included in the verified Honey configuration.
Explore Heritage ↗A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Honey is selectable; Walnut unavailable. Video and dimensions already exist. Add-ons sit above the main add action.
Give the cot its own clear purchase path with finish, inclusions, current price and useful reassurance.
A simpler single-item path increases add-to-cart without forcing a set decision.
Single-cot add rate · purchase conversion
Observed on live site · prices and stock are audit snapshots
£251.10 in the audited eligible first-order basket. Current automatic offer may change under the proposed email plan.
Shipping and returns: conflicting current shipping wording needs one approved final policy. Published returns ask contact within 14 days; free return organised subject to conditions.
View live product, video and dimensions ↗
Adds only one Honey cot. Optional set choices are below this action, not inside it.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Existing product video and dimensions drawing remain part of the product story. Review the finish and measurements before ordering.
£251.10 in the audited eligible first-order basket. Current automatic offer may change under the proposed email plan.
Shipping and returns: conflicting current shipping wording needs one approved final policy. Published returns ask contact within 14 days; free return organised subject to conditions.
View live product, video and dimensions ↗
Adds only one Honey cot. Optional set choices are below this action, not inside it.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Existing product video and dimensions drawing remain part of the product story. Review the finish and measurements before ordering.
“Complete your room and save” shows the side at £56 and table at £129 above Add to cart, without a distinct set price.
Move an optional, separately priced set builder immediately below the cot action. Test 15% total on eligible sets.
Clearly differentiated value lifts attachment and contribution after discount.
Side/table attach · AOV · contribution per visitor
15% is a margin-dependent hypothesis, not a live offer
Honey available · Walnut unavailable. A 60×120 mattress is required and not included.
The separate set decision starts below the single-item action.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Alternative hypothesis: gift the side on a cot + table purchase only if its cost and margin outperform the percentage offer. Not approved.
Honey available · Walnut unavailable. A 60×120 mattress is required and not included.
The separate set decision starts below the single-item action.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Alternative hypothesis: gift the side on a cot + table purchase only if its cost and margin outperform the percentage offer. Not approved.
The current confirmation already shows the item image and checkout/continue choices; no set builder appeared in the tested cot add.
Add the shared builder below the existing actions, only after a single compatible cot is added.
A timely optional upgrade lifts attachment without interrupting checkout.
Upgrade rate · checkout completion · errors
Current cart observed; upgrade is proposed
Honey · Quantity 1
Current items total £251.10*
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Only triggered by a single cot add while compatible extras remain; dismissed sheets do not repeat. Set adds do not trigger this sheet. Checkout remains accessible on errors.
Honey · Quantity 1
Current items total £251.10*
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
Only triggered by a single cot add while compatible extras remain; dismissed sheets do not repeat. Set adds do not trigger this sheet. Checkout remains accessible on errors.
No verified campaign landing page was supplied for review.
Create an ad-matched, product-led buying journey with story, detail, set choice and real reassurance.
Specific product guidance improves qualified acquisition traffic.
Landing-to-product · purchase conversion · contribution
New proposal · client to refine copy, facts and assets
Inspired by Arts & Crafts design: soft curves, warm wood and hand-finished engraving for everyday family life.
The Rose cot has three mattress-height positions.
A matching day-bed side is available separately, suitable from 18 months according to its page.
Coordinated Rose changing furniture is available; verify exact variant details.
Years of helping parents choose nursery furniture shaped what we wanted to make ourselves. Frannie & Rose grew from the family team behind HolaBB, after nine years working with baby furniture and curating other brands.
Rose cot: solid wood, three mattress heights, external L124.5 × W65 × H97.5 cm; 60×120 mattress excluded. Assembly required. Where/how made needs client confirmation. Transformation imagery: client asset requested.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
The Rose cot page states testing to BS EN 716-1:2017+A1:2019 and BS EN 71-3:2019. These are site statements, not independently reviewed certificates.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Choose the cot alone, explore matching pieces, or ask a real person about your nursery plans.
Inspired by Arts & Crafts design: soft curves, warm wood and hand-finished engraving for everyday family life.
The Rose cot has three mattress-height positions.
A matching day-bed side is available separately, suitable from 18 months according to its page.
Coordinated Rose changing furniture is available; verify exact variant details.
Years of helping parents choose nursery furniture shaped what we wanted to make ourselves. Frannie & Rose grew from the family team behind HolaBB, after nine years working with baby furniture and curating other brands.
Rose cot: solid wood, three mattress heights, external L124.5 × W65 × H97.5 cm; 60×120 mattress excluded. Assembly required. Where/how made needs client confirmation. Transformation imagery: client asset requested.
Keep the Honey cot on its own, or choose matching extras. Nothing added by default.
*Hypothesis pending margin approval. One best eligible offer; do not stack with first-order, welcome or recovery codes. Pricing shown in exact pennies.
The Rose cot page states testing to BS EN 716-1:2017+A1:2019 and BS EN 71-3:2019. These are site statements, not independently reviewed certificates.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Choose the cot alone, explore matching pieces, or ask a real person about your nursery plans.
Product pages state named safety tests. Supporting reports and sourcing/factory certifications were not independently reviewed.
Separate story, product testing, responsible sourcing and manufacturing evidence; publish only scoped proof.
Specific, credible answers reduce hesitation and support enquiries.
Product-to-cart · support questions · returns
Site statements only · documents and permissions pending
A trustworthy story distinguishes the people, the product testing and the manufacturing evidence. Only documented claims belong in the customer view.
A family business with nine years of baby-furniture experience moved from curating other brands towards own designs.
Rose cot: BS EN 716-1:2017+A1:2019 and BS EN 71-3:2019. Heritage cot: EN 716-1:2017+A1:2019, BS 8509 and EN 71-3:2019. Rose changing table: EN 12221-1:2008+A1:2013.
Website statements, not independently reviewed certificates. Request lab, report/date, model/configuration/finish scope and permission to summarise.
Ask for manufacturing country, wood species, finish test evidence, packaging specification and document dates/scope.
Any wood claim needs the relevant product and supply-chain scope. An ISO site certificate does not certify a cot. SMETA is an audit, not a product certification.
A trustworthy story distinguishes the people, the product testing and the manufacturing evidence. Only documented claims belong in the customer view.
A family business with nine years of baby-furniture experience moved from curating other brands towards own designs.
Rose cot: BS EN 716-1:2017+A1:2019 and BS EN 71-3:2019. Heritage cot: EN 716-1:2017+A1:2019, BS 8509 and EN 71-3:2019. Rose changing table: EN 12221-1:2008+A1:2013.
Website statements, not independently reviewed certificates. Request lab, report/date, model/configuration/finish scope and permission to summarise.
Ask for manufacturing country, wood species, finish test evidence, packaging specification and document dates/scope.
Any wood claim needs the relevant product and supply-chain scope. An ISO site certificate does not certify a cot. SMETA is an audit, not a product certification.
Heritage has 10 products. Honey 70×140 is £509 and dispatches from 12 October, but its card omits timing.
Surface size, finish, inclusions, stock and dispatch on cards; clarify Rose versus Heritage.
Clear choice and timing improve conversion and reduce cancellations.
Collection-to-product · cancellations · support
Audit snapshots · refresh stock and dates before launch
Compare the exact size, inclusions, finish and timing before choosing. Dates are dispatch information, not an arrival guarantee.
Honey available · Walnut unavailable · mattress and toddler side excluded
View details ↗Toddler side included · mattress excluded · dispatch from 12 October 2026
View details ↗Rose · 60×120 mattress required and excluded; toddler/day-bed side optional at £56. Three cot heights.
Heritage Honey 70×140 · toddler side included; mattress excluded. Pre-order dispatch from 12 October 2026, per audit snapshot.
Rose Walnut unavailable; Heritage Walnut 70×140 sold out. A restock opt-in is a proposed flow, not an active promise.
Changing table audit details: L74 × W51 × H90 cm; recommended maximum 11kg / up to 12 months; approximately 47×70 cm mat. Confirm exact SKU before publication.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Compare the exact size, inclusions, finish and timing before choosing. Dates are dispatch information, not an arrival guarantee.
Honey available · Walnut unavailable · mattress and toddler side excluded
View details ↗Toddler side included · mattress excluded · dispatch from 12 October 2026
View details ↗Rose · 60×120 mattress required and excluded; toddler/day-bed side optional at £56. Three cot heights.
Heritage Honey 70×140 · toddler side included; mattress excluded. Pre-order dispatch from 12 October 2026, per audit snapshot.
Rose Walnut unavailable; Heritage Walnut 70×140 sold out. A restock opt-in is a proposed flow, not an active promise.
Changing table audit details: L74 × W51 × H90 cm; recommended maximum 11kg / up to 12 months; approximately 47×70 cm mat. Confirm exact SKU before publication.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
The client confirms an existing inspiration capture; its admin routing was not inspected. The current 10% first-order offer is automatic.
Retain inspiration inline; test a separate desktop exit offer only after the promotion architecture is agreed.
Relevant choice grows qualified subscribers without frustrating shoppers.
Opt-in by source/placement · purchase · unsubscribe
Existing resource client-confirmed · setup not audited
Keep the existing inspiration benefit in its natural place after content. One relevant inline block per page is enough; no automatic inspiration popup.
Place the same inspiration invitation after homepage collection/story content; lower on collection, product and editorial pages; within the paid-social page.
First name optional. Email and explicit subscription required. Preserve original source and placement through supported form tags/attribution: source_inspiration; placement_home / collection / pdp / story / landing.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Subscribe for your welcome offer and nursery inspiration.
Desktop Shopify Forms cursor-exit only on desktop. On mobile, the preview button is a tap-to-open alternative. No trigger on first arrival, no time/page-view trigger, no collision with consent or cart sheet. Suppress purchasers, subscribers and dismissed visitors.
Keep the existing inspiration benefit in its natural place after content. One relevant inline block per page is enough; no automatic inspiration popup.
Place the same inspiration invitation after homepage collection/story content; lower on collection, product and editorial pages; within the paid-social page.
First name optional. Email and explicit subscription required. Preserve original source and placement through supported form tags/attribution: source_inspiration; placement_home / collection / pdp / story / landing.
A little inspiration and practical guidance for choosing your nursery. Keep the existing client-supplied resource and improve this draft wording together.
Subscribe for your welcome offer and nursery inspiration.
Desktop Shopify Forms cursor-exit only on desktop. On mobile, the preview button is a tap-to-open alternative. No trigger on first arrival, no time/page-view trigger, no collision with consent or cart sheet. Suppress purchasers, subscribers and dismissed visitors.
No email backend or active automations were inspected.
Route two distinct welcome series and coordinate one cart/checkout recovery programme.
Expected, well-timed messages increase incremental contribution without duplicate sends.
Unique clicks · incremental purchases · recovered contribution · complaints
Implementation proposal only · no sends or storage
Two distinct five-email welcomes, then one coordinated three-email recovery. All previews are local examples; no messages send.
Thanks for joining us. Here is the inspiration you asked for. Explore the looks and details that feel right for your family, from the gentle curves of Rose to the considered versatility of Heritage.
Preview only · dynamic product/link or real resource supplied at implementation · no email sent.
Two distinct five-email welcomes, then one coordinated three-email recovery. All previews are local examples; no messages send.
Thanks for joining us. Here is the inspiration you asked for. Explore the looks and details that feel right for your family, from the gentle curves of Rose to the considered versatility of Heritage.
Preview only · dynamic product/link or real resource supplied at implementation · no email sent.
Thanks for joining us. Here is the inspiration you asked for. Explore the looks and details that feel right for your family, from the gentle curves of Rose to the considered versatility of Heritage.
Preview only · dynamic product/link or real resource supplied at implementation · no email sent.
Shopify Email (Shopify Messaging in current help), Shopify Forms or existing capture integration, Shopify Flow for routing/delays. No real list or send.
source_inspiration vs source_promo_exit with placement tags. Create source before subscription trigger; test race. First route stays primary; later requested benefit once, never two full series.
Only recognised contactable subscribers. Cart abandoned before checkout; checkout uses recoverable link. Checkout cancels cart pending sends; preserve history. Unknown anonymous carts cannot be emailed.
Before every send recheck purchase, subscription, basket, stock, link, discount and support. Pause ordinary welcome during recovery, not requested resource/code. One marketing send/24h except requested delivery.